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Public Relations New Media Coordinator

Job Description

Public Relations New Media Coordinator 

Central Texas Medical Center

Top Reasons why you want to work at Central Texas Medical Center as a Public Relations New Media Coordinator:

  • Gallup Great Workplace Award winner six years in a row
  • Mother-Friendly Worksite designation from the Texas Department of State Health Services
  • Attractive benefit and compensation plan 
  • Friendly, faith-based working environment
  • Career growth and advancement potential

Public Relations New Media Coordinator 

Responsibilities: 

To serve as the primary individual responsible for managing and implementing both traditional public relations and social media projects supporting key service line and hospital initiatives, events and personnel. Will also serve as a “Relationship Manager” to key service lines or departments inside the hospital and/or LOHP as assigned.

Public Relations:

  • Develop and write materials for press releases, media alerts, external magazine and other materials as needed.
  • Serve as the primary point of contact for local media outlets; respond to reactive media calls and initiative proactive media calls when appropriate.
  • Maintain & update media contact list; distribute public relations materials regarding hospital news and events as necessary.
  • Prepare talking points and prep materials for executives in advance of interviews; staff interviews as needed.

Social Media:

  • Develop appropriate social media content and schedules for posting on hospital and LOHP social media platforms to include Facebook, Twitter, YouTube, and others as determined.
  • Develop and maintain ongoing analytics and reporting function for social and digital efforts/campaigns; provide reports as requested.
  • Assist in the management of any external social media/digital marketing agencies.
  • Responsible for planning, shooting and producing video elements for the hospital and LOHP; determine best use for video assets.
  • Investigate social/digital best practices in healthcare and recommend new tactics and opportunities as appropriate.
  • Oversee the hospital website, CTMC.org, and participate in any redevelopment and/or redesign efforts.
  • Work with other marketing relationship managers to implement social media strategies into their marketing plans as requested.

Public Relations New Media Coordinator 

What Will You Need?

  • Bachelor's degree (B. A.) from four‑year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience.
  • Video editing experience preferred

Public Relations New Media Coordinator

Central Texas Medical Center 

  • As a member of Adventist Health System, we believe that total health is achieved through a balance of physical, mental, social and spiritual well-being. With each patient’s unique circumstances in mind, our multi-disciplinary care teams provide a vast array of services, combining state-of-the-art technology with a personal commitment to creating an exceptional patient experience.
  •  Our 178-bed hospital includes a Level IV Emergency and Trauma Center, Women’s Center, Level II NICU, Sleep Improvement Center, Institute for Advanced Wound Care Healing, Rehabilitation Institute, home health and hospice care. Through our CREATION Health Institute, we also play an active role in offering free health education and community events to help support a healthy lifestyle

Public Relations New Media Coordinator 

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Public Relations New Media Coordinator 

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Job Description: Public Relations New Media Coordinator

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Public Relations New Media Coordinator  Central Texas Medical Center Top Reasons why you want to work at Central Texas Medical Center as a   Public Relations New Media C

Public Relations New Media Coordinator 

Central Texas Medical Center

Top Reasons why you want to work at Central Texas Medical Center as a Public Relations New Media Coordinator:

  • Gallup Great Workplace Award winner six years in a row
  • Mother-Friendly Worksite designation from the Texas Department of State Health Services
  • Attractive benefit and compensation plan 
  • Friendly, faith-based working environment
  • Career growth and advancement potential

Public Relations New Media Coordinator 

Responsibilities: 

To serve as the primary individual responsible for managing and implementing both traditional public relations and social media projects supporting key service line and hospital initiatives, events and personnel. Will also serve as a “Relationship Manager” to key service lines or departments inside the hospital and/or LOHP as assigned.

Public Relations:

  • Develop and write materials for press releases, media alerts, external magazine and other materials as needed.
  • Serve as the primary point of contact for local media outlets; respond to reactive media calls and initiative proactive media calls when appropriate.
  • Maintain & update media contact list; distribute public relations materials regarding hospital news and events as necessary.
  • Prepare talking points and prep materials for executives in advance of interviews; staff interviews as needed.

Social Media:

  • Develop appropriate social media content and schedules for posting on hospital and LOHP social media platforms to include Facebook, Twitter, YouTube, and others as determined.
  • Develop and maintain ongoing analytics and reporting function for social and digital efforts/campaigns; provide reports as requested.
  • Assist in the management of any external social media/digital marketing agencies.
  • Responsible for planning, shooting and producing video elements for the hospital and LOHP; determine best use for video assets.
  • Investigate social/digital best practices in healthcare and recommend new tactics and opportunities as appropriate.
  • Oversee the hospital website, CTMC.org, and participate in any redevelopment and/or redesign efforts.
  • Work with other marketing relationship managers to implement social media strategies into their marketing plans as requested.

Public Relations New Media Coordinator 

What Will You Need?

  • Bachelor's degree (B. A.) from four‑year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience.
  • Video editing experience preferred

Public Relations New Media Coordinator

Central Texas Medical Center 

  • As a member of Adventist Health System, we believe that total health is achieved through a balance of physical, mental, social and spiritual well-being. With each patient’s unique circumstances in mind, our multi-disciplinary care teams provide a vast array of services, combining state-of-the-art technology with a personal commitment to creating an exceptional patient experience.
  •  Our 178-bed hospital includes a Level IV Emergency and Trauma Center, Women’s Center, Level II NICU, Sleep Improvement Center, Institute for Advanced Wound Care Healing, Rehabilitation Institute, home health and hospice care. Through our CREATION Health Institute, we also play an active role in offering free health education and community events to help support a healthy lifestyle

Public Relations New Media Coordinator 

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Public Relations New Media Coordinator 

....  read more -->>

Central Texas Medical Center

About the area
Our area is home to seven diverse communities, where there is something for everyone. You can choose to live in an urban environment, the peaceful Hill Country or a barbecue mecca. In addition to providing a host of family-friendly events, our area is known as one of the "best places to retire" (Forbes) and one of the "best cities for singles" (Livability.com). San Marcos in particular offers fun things to do for all ages, including world-class shopping at the largest outlet malls in the U.S., live music and cultural arts, and outdoor activities like tubing our spring-fed rivers. Living in this region offers the cachet of Austin without the cost. In fact, San Marcos is the third most affordable city in Texas, with housing costs 38 percent lower than in Austin. As an added benefit, our K-12 schools are top-notch, with STEM-focused options and competitive graduation scores.




Our Culture

What is the culture like
We have a friendly, Christian culture that inspires us to care for patients with uncommon compassion and uncompromising excellence. Because we believe that each person is created in the image of God with an inseparable connection between mind, body and spirit, our focus goes beyond treating illness toward helping people achieve optimal well-being so they can enjoy happy, healthy lives. This same philosophy of care is extended to our team members through personal interactions (team lunches, huddles, and prayer) and professional resources (ongoing education, comprehensive benefits, and employee wellness program) to help you be your best and provide the best possible care.




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