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  • Direct responsibility for managing global product marketing of Rockwell Automation Medium Voltage Drive product line including competitive analysis, long-term product line planning, definition, pricing, strategy, forecasting, promotion and product life cycle management.
  • Responsible for product line profit and loss statement, typically greater than $100 million in world-wide sales. Responsibility mandates overall accountability for manufacturing, quality, sales, product costs, margins, expenses and the overall assets employed by the business.
  • Supports product Marketing Manager in development of global business unit marketing strategy, Annual Operating Plan (AOP) and Business Strategy Reviews (BSR).
  • Overall responsibility for management and implementation of major new product programs.
  • Scope: Greater than $1 billion business
  • Direct Reports: typically 1 – 6 exempt level
  • Responsible for overall marketing direction to the business unit for product line development consistent with market needs and strategic plans.
  • Applies in-depth market, customer, industry, application and technical knowledge to prepare Customer Requirements Documents (CRD) and Business Cases for product development projects (new, line extensions, enhancements and cost reductions).
  • Responsible for defining specifications with price, cost, volume and reliability objectives for product development projects.
  • Responsible for identifying and conducting on-going competitive analysis and regularly communicating relevant information throughout the organization.
  • Leads and supports Global Sales & Marketing organization in the development and implementation of key programs in support of product line objectives (e.g. trade shows, promotion programs, pre-sales & post-sales collateral, target account programs, etc.)
  • Leads Commercial Engineering in the oversight of project contracts to ensure company policy and delegation of authority limits are properly administered.

  • EDUCATION REQUIREMENTS:

    Bachelors Degree in Electrical or Mechanical Engineering required.

    EXPERIENCE REQUIREMENTS:

    Minimum of ten years Product Marketing, Commercial Marketing, Commercial Engineering, Engineering and/or sales experience in Drives or Industrial Automation industry.

    Demonstrated team leadership with blend of direct reports and matrix environment to achieve objectives

    Business profit & loss management responsibility

    Product line forecasting and strategic planning

    Desired Qualifications

    EDUCATION REQUIREMENTS:
    Graduate Business Degree is desired