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Direct responsibility for managing global product marketing of Rockwell Automation Medium Voltage Drive product line including competitive analysis, long-term product line planning, definition, pricing, strategy, forecasting, promotion and product life cycle management.
Responsible for product line profit and loss statement, typically greater than $100 million in world-wide sales. Responsibility mandates overall accountability for manufacturing, quality, sales, product costs, margins, expenses and the overall assets employed by the business.
Supports product Marketing Manager in development of global business unit marketing strategy, Annual Operating Plan (AOP) and Business Strategy Reviews (BSR).
Overall responsibility for management and implementation of major new product programs.
Scope: Greater than $1 billion business
Direct Reports: typically 1 – 6 exempt level
Responsible for overall marketing direction to the business unit for product line development consistent with market needs and strategic plans.
Applies in-depth market, customer, industry, application and technical knowledge to prepare Customer Requirements Documents (CRD) and Business Cases for product development projects (new, line extensions, enhancements and cost reductions).
Responsible for defining specifications with price, cost, volume and reliability objectives for product development projects.
Responsible for identifying and conducting on-going competitive analysis and regularly communicating relevant information throughout the organization.
Leads and supports Global Sales & Marketing organization in the development and implementation of key programs in support of product line objectives (e.g. trade shows, promotion programs, pre-sales & post-sales collateral, target account programs, etc.)
Leads Commercial Engineering in the oversight of project contracts to ensure company policy and delegation of authority limits are properly administered.
Bachelors Degree in Electrical or Mechanical Engineering required.
Minimum of ten years Product Marketing, Commercial Marketing, Commercial Engineering, Engineering and/or sales experience in Drives or Industrial Automation industry.
Demonstrated team leadership with blend of direct reports and matrix environment to achieve objectives
Business profit & loss management responsibility
Product line forecasting and strategic planning
Graduate Business Degree is desired